The Future in Marketing

Coca Cola. 2009. Coca cola ad for seniors [online]. Youtube. Available at: www.youtube.com/watch?v=9j9KWEGmq9Y [Accessed: 22 November 2014]

 Co operative bank. 2014. All the right reasons – co operative bank – commercial ad [online]. Youtube. Available at: www.youtube.com/watch?v=Ca7QsoWO3Y0  [Accessed: 21 November 2014]

Co operative group. 2009. Good for everyone – co operative group [online]. Youtube. Available at: www.youtube.com/watch?v=q_UFaKt5Yqo [Accessed: 21 November 2014]

Dove campaing for real beauty [online] Dove. Available at: www.campaignforealbeauty.co.uk [Accessed: 22 November 2014]

Dove. 2013. Dove real beauty sketches [online]. Youtube. Available at: www.youtube.com/watch?v=XpaOjMXyJGk [Accessed: 22 November 2014]

Ebay. 2007. Ebay good people TV commercial [online] Youtube. Available at: www.youtube.com/wath?v=Wu-2zYcgFzU  [Accessed: 23 November 2014]

Fogg, B. J. & Adler, R. (Eds). (2009). Texting 4 health: A simple, powerful way to improve lives. Stanford, CA: Captology Media

Grant, J. 2007. The green marketing manifesto. Chichester, England. John Wiley & Son Ltd

John Lewis. 2012. John Lewis commercial: always a woman [online]. Youtube. Available at: www.youtube.com/watch?v=r_lbdWqtUi0 [Accessed 21 November 2014]

Lee, N. & Kotler, P. 2011. Social marketing: influencing behaviours for good. 4th edition. Los Angeles. Sage

Manning, J. 2013. The marketer, July/August 2013 edition

Nationwide Building Society. 2014. Nationwide building society ‘people’ TV advert [online]. Youtube. Available at: www.youtube.com/watch?v=s29wLutTGQg [Accessed 23 November 2014]

Patrick Dixon. 2008. Marketing to older consumers-future of marketing [online]. Global change. Available at: www.globalchange.com/marketing-to-older-consumers.htm [Accessed: 22 November 2014]

Rachel Sprung. 2013. 4 examples of excellent twitter customer service [online]. Social media examiner. Available at: www.socialmediaexaminer.com/exceptional-customer-service-on-twitter/ [Accessed 21 November 2014]

Roy McClean. 2012. The 4 c’s versus the 4 p’s of marketing [online]. Custom fit online. Available at: www.customfionline.com/news/2012/10/19/4-4-cs-versus-the-4-ps-of-marketing/ [Accessed: 21 November 2014]

Sheth, J. N. & Sisodia, R. S. 2012. The 4 a’s of marketing. New York. Routledge

The Economist. 2014. Little brother [online]. London: The Economist Newspaper Ltd. Available at: www.economist.com/news/special-report/21615869-technology-radically-changing-advertising-business-profound-consequences?fsrc=scn/fb/wl/vi/littlebrother [Accessed 20 November 2014]

Timberland. 2014. Trees, tools, training, seeds: Timbeland’s sustainable agriculture program in Haiti [online] Youtube. Available at: www.youtube.com/watch?v=rAoW9iFqkF8 [Accessed: 21 November 2014]

Tim Piper. 2006. Dove evolution [online]. Youtube. Available at: www.youtube.com/watch?v=iYhCn0jf46U [Accessed 22 November 2014]

Tim Piper. 2007. Beauty pressure [online]. Youtube. Available at: www.youtube.com/watch?v=Ei6JvK0W60I [Accessed 22 November 2014]

UKTV Advertisments. 2014. Cinime – the must have cinema companion [online]. Youtube. Available at: www.youtube.com/watch?v=3UefAVHT4Nk [Accessed: 23 November 2014]